Vanguard's Newspaper Ads

http://www.futureofcapitalism.com/2010/03/vanguards-newspaper-ads

A FutureOfCapitalism.com reader writes in to ask about the mutual fund company Vanguard, which is running advertisements in the Sunday New York Times. "Would you still buy this paper if it cost 5 times more?" ask the ads, which are trying to make a virtue out of Vanguard's low fees. It's an odd combination of advertisement and placement, because readers who are plunking down $5 (inside the city) or $6 or more outside for a Sunday Times by definition are spending a lot more than five times what it costs to read the New York Times online (free), and several times what it would cost to read a competing newspaper.

by Ira Stoll  |  Mar 29, 2010 at 11:30 am Related Topics:  Press receive the latest by email: subscribe to the free futureofcapitalism.com mailing list