Premium Product, Premium Price?

http://www.futureofcapitalism.com/2010/04/premium-product-premium-price

Competition is good for consumers. The Financial Times reports that the Wall Street Journal is cutting ad prices by as much as 80% as it launches a new section to compete with the New York Times in New York: "In one sales pitch seen by the FT, News Corp has offered to sell a full-page print advertisement in New York region editions of the Journal and the New York Post and a banner ad in the Post for an estimated $19,000. A full-page ad in both papers combined would normally cost between $91,500 and $95,263, according to publicised rates."

Ordinarily, any advertiser with that little money to throw around would be advertising here at FutureOfCapitalism.com rather than the Wall Street Journal.

by Editor  |  Apr 9, 2010 at 9:59 am Related Topics:  Press receive the latest by email: subscribe to the free futureofcapitalism.com mailing list