Coke for Breakfast

http://www.futureofcapitalism.com/2012/07/coke-for-breakfast

Don't tell Mayor Bloomberg, but USA Today is reporting:

Three chains — Steak 'n Shake and some Taco Bell and Sonic locations — are promoting soft drinks on morning menus....In the 12 months through April, morning soft drink servings at big burger chains rose 3% vs. a 3% drop the year before, reports researcher NPD Group/CREST....Steak 'n Shake is offering a free breakfast taco with the $1.79 purchase of a 28-ounce Coca-Cola 6 a.m. to 11 a.m., through July 11. A Facebook coupon is required....Taco Bells in Southern California and Fresno are testing MTN Dew A.M. — an orange juice and Mountain Dew mix served until 11 a.m. It's "in response to consumer demand," says spokesman Rob Poetsch. Mountain Dew maker Pepsi had no comment.

That's the same Pepsi whose CEO, Indra Nooyi, is vice chair of Secretary of State Clinton's International Council on Women's Business, and who Mrs. Clinton praised by saying, "her leadership at PepsiCo is a model for entrepreneurs and executives around the world." And of course Coca-Cola is a company in which Warren Buffett's Berkshire Hathaway owns a large stake; Mr. Buffett's pal Herbert Allen is on the Coke board, as is Berkshire Hathaway director Howard G. Buffett.

I wouldn't be surprised to see some of the same politicians who favor portion controls on the soft drinks come out for limits on what hours it can be served, especially now that ObamaCare means we all pay for everyone else's health care.

by Editor  |  Jul 6, 2012 at 9:46 am Related Topics:  Health Care, New York, Warren Buffett receive the latest by email: subscribe to the free futureofcapitalism.com mailing list