Just 24 hours after the Consumer Product Safety Commission announed a recall of 1 million Infantino baby sling carriers after reports of three infant deaths, ambulance-chasing lawyers are already out on the hunt for clients. "Infant Deaths Due to Baby Sling. If Your Family Was Impacted Contact Us," is the language on the Google ad purchased by the firm of Sokolove Law, LLC. "Own an Infantino Sling?" is the Google ad language that takes you to the Web site of Lieff Cabraser Heimann & Bernstein, LLP, whose Web site includes the disclaimer that "the hiring of legal professionals is an important decision that should not be based on advertising alone."
Even if, like us, you aren't big fans of trial lawyers, it's hard not to marvel at the sheer profit-motive-driven efficiency of the marketing efforts that the firms use to find clients.