Look Who's Talking

http://www.futureofcapitalism.com/2010/05/new-york-times-on-newsweek-for-sale

The New York Times's news article on the Washington Post Company's decision to put Newsweek up for sale -- "Newsweeklies Lose Influence," is how the Times Web headline interprets the news -- reports, "Both also lowered the circulation guaranteed to advertisers: Time guarantees a 3.25 million circulation, and Newsweek just 1.5 million."

Some editor should have deleted the word "just." After all, 1.5 million, even though it's less than Time and less than Newsweek was back in the day, and even though some of it may be "soft," is still a totally respectable paid circulation.

The New York Times's daily circulation was 951,063, according to the latest quarterly audit numbers, or "just" 951,063, if one wanted to be derisive about it.

Even with lost "influence," more people get an issue of Newsweek than get an issue of the New York Times.

by Ira Stoll  |  May 6, 2010 at 10:26 am Related Topics:  Press receive the latest by email: subscribe to the free futureofcapitalism.com mailing list