"Fiscal discipline and economic growth." Maybe it's just a generational thing, but in terms of communicating a message, there aren't many other politicians out there I know of who are operating at this high of a level. Here is Senator Rubio in action in a five-minute YouTube video:
Marco Rubio for President
https://www.futureofcapitalism.com/2012/09/marco-rubio-for-president
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