From a New York Times news article about an interview with the new director of the National Economic Council, Larry Kudlow:
His glass-half-full predictions were punctuated with talk of branding and "Kudlowisms," terms he said he invents and tries to weave into the staff vernacular, like telling the press secretary to make a trade talking point "growthier."
"This administration and its economic advisers, our goal here is growth — growth, growth, growth, growth — that's the raison d'être of this administration on domestic policy," Mr. Kudlow said. "We will rise and fall politically on that."