Consciousness as marketing
Reader comment on: The Dangers of Quasi-Capitalism
Submitted by David (United States), Feb 3, 2013 16:00
The social obligations of private business was handled deftly by Milton Friedman in Capitalism and Freedom. More recently, it was bungled by David Callahan in Fortunes of Change. Some forms of corporate philanthropy should be seen as marketing and brand management, while others are probably response to threats of blackmail. Sellers of consumer goods have PR needs than sellers of raw materials, equipment, etc. Let the market dictate how companies, whether private or publicly held, handle their charitable giving, especially when it reduces ROI to shareholders.
Note: Comments are moderated by the editor and are subject to editing.
Comment on this item