A smart company with a consumer focus does not take public positions

Reader comment on: Vanguard Backs Down
in response to reader comment: Vanguard's non-apology apology

Submitted by Lyle (United States), Oct 27, 2010 10:49

This demonstrates why consumer branded companies won't make political contributions, they lose some customers if they do. No matter what position you may take some customers will be upset and threaten to take their business elsewhere. So if you serve consumers it's best to keep your positions to yourself, unless you are so thoroughly hated that it does not make a difference (like big banks)

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Other reader comments on this item

Title By Date
And got the following reply to "Who is Steve Utkus?" [67 words]cthulhuOct 28, 2010 18:48
I responded to their email with "Who is Steve Utkus" [146 words]cthulhuOct 28, 2010 18:46
Vanguard's non-apology apology [44 words]J.JohnsonOct 27, 2010 10:03
↔ ⇒ A smart company with a consumer focus does not take public positions [65 words]LyleOct 27, 2010 10:49

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